Office of Social Innovation and Civic Participation

Jonathan Greenblatt

Jonathan Greenblatt

Jonathan Greenblatt is Special Assistant to the President and Director of the Office of Social Innovation and Civic Participation at the Domestic Policy Council.

Before joining the White House, Jonathan served as the director of the Impact Economy Initiative at the Aspen Institute, an effort to explore how public policy can create an enabling environment to accelerate impact investing and scale social enterprise.

Prior to this role, Greenblatt founded All for Good (AFG), the open source, web based platform developed to enable more Americans to serve. AFG is supported by a coalition of leading companies, nonprofits and government agencies, all of whom share a vision of increasing the number of Americans that participate in service and volunteerism. In 2011, AFG was acquired by the Points of Light Institute.

Jonathan formerly served as CEO of GOOD Worldwide, publisher of GOOD.Is and the award-winning GOOD Magazine. He is the co-founder of Ethos Brands, the business that launched Ethos Water, the premium bottled water that helps children around the world get clean water. In 2005, Starbucks Coffee Company acquired Ethos Water, making it one of only a handful of non-coffee businesses the company has purchased in its 40 year history. Following the acquisition, Greenblatt served as Starbucks vice president of global consumer products, scaling Ethos across the US. Greenblatt also co-founded Ethos International and served on the board of directors of the Starbucks Foundation where he developed Ethos’ global investment strategy that has invested millions of dollars to bring clean water to communities in need around the world, including Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India and Kenya.

Greenblatt worked on the Obama/Biden Presidential Transition Team. He also served as an aide in the Clinton White House and US Department of Commerce. Before joining the Clinton Administration, Greenblatt worked in Little Rock, Ark. On Gov. Bill Clinton’s first successful presidential campaign in 1992.