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As a result of some of those new technologies, we have a greater ability to provide users with a more dynamic experience -- one that is better tailored to the information that is relevant to them. On a practical level, if you have opted in to receive email updates, we'll use data that you submit or that is automatically generated by your use of the website to try to send you more information about issues or events you care about.
Of course, you can always unsubscribe from our emails or turn off cookies in your browser if you decide you’re not interested in this kind of information anymore.
You'll notice the new policy is substantially different visually. We wanted our new policy to be easier to read and understand, so we've built out a new interactive page that puts this into a simpler, shorter format with plain language (or as plain as we can).
It’s also important to recognize what hasn’t changed: Much of our data retention is a consequence of adherence to the Presidential Records Act. And how we share data covered by the policy outside the Executive Office of the President has not changed.
Have feedback? Submit on WhiteHouse.gov/Privacy/Feedback.