See the full lineup of artists and performers.
Elyse Cohen is the Deputy Director of Let’s Move!, the First Lady’s initiative to ensure that children grow up healthy and able to pursue their dreams. Prior to joining the First Lady’s team, Elyse spent nearly a decade developing and managing national health communication and marketing campaigns that inspire and promote behavior change. She worked at FHI360 (formerly AED) and ICF International in their Strategic Health Marketing divisions, leading efforts on a range of public health issues, with a strong focus on childhood obesity, nutrition, physical activity, and concussion prevention. Elyse has extensive experience in developing, implementing, and promoting social marketing campaigns through formative research, materials and message development, partnership outreach, communications planning, and digital and traditional media. Elyse’s expertise lies in translating scientific research into easy-to-use communication materials and programs and finding creative ways to ensure information is effectively distributed to key audiences.
Elyse has a B.S. in Psychology with a minor in Nutrition from the University of Florida and a master’s degree in Public Health, Communication and Marketing, from the George Washington University.
Follow Let's Move! on Twitter @LetsMove.
The First Lady welcomed local students and FoodCorps leaders on the South Lawn for the sixth-annual planting of the White House Kitchen Garden. The garden was first planted in 2009 to commence a nationwide conversation on healthy eating and inspired the First Lady to launch Let’s Move!
To demonstrate the national scope of all the great work happening around the country, the First Lady encouraged people of all ages to show her how they move through social media. If enough people participated, the President and the Vice President would show us their moves. And now the moment we’ve all been waiting for:
The Miami Heat team up with up the First Lady in support of Let’s Move! to highlight the importance of eating healthy and drinking water to perform like a champion.
First Lady Michelle Obama announced an agreement between the Produce Marketing Association (PMA) and the Partnership for a Healthier America, which allows PMA’s community of growers, suppliers and retailers to use the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo, Rosita and Abby Cadabby to help deliver messages about fresh fruits and vegetables.
From the State Dining Room of the White House yesterday, the First Lady addressed a diverse cross section of leaders from food and media industry executives, advocates, parent leaders, government agency representatives and researchers about the power of marketing in influencing kids’ food choices and the need for leveraging this power toward healthier food options for our nation’s children.