Monica C. Lozano is Publisher and CEO of La Opinión, the nation’s largest Spanish language daily newspaper, as well as Sr. Vice President of Newspapers for impreMedia LLC, overseeing the company’s entire publications group. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print with newspapers and magazines in most of the country’s top Hispanic markets. In addition to the print platform, impreMedia distributes content through its online portal and newspaper sites as well as mobile.
La Opinión’s award winning editorial content has established the paper as a leader in coverage of issues important to the Latino community and has been recognized by numerous journalistic, civic and business organizations. The paper has received numerous awards including “Best Hispanic Daily Newspaper” from the National Association of Hispanic Publications and the coveted Ortega y Gassett Award from Spain, the highest honor in Spanish language publishing for Lifetime Achievement.
The newspaper has been involved in important public information campaigns designed to empower the Latino community in the areas of health, economic advancement, immigration and education. For example, La Opinión and impreMedia were national partners to the “Ya es hora” campaign targeting Latino civic participation in the presidential elections resulting in historic levels of voting in November 2008. It has also been selected as a national partner for the upcoming 2010 Census and has a program underway to support small business through these challenging economic times.
La Opinión was founded by Monica’s grandfather in 1926 and has been led by a Lozano for over three generations. Under her tenure, La Opinión has expanded its distribution, launched new products and transformed itself from a newspaper company into a media company reaching audiences across multiple platforms with unique and high quality content. Monthly audience reach in Los Angeles now stands at just under 2.3 million Hispanic adults.
Monica serves on the Board of Directors of the Walt Disney Company and Bank of America Corporation as well as some non-profit organizations. In February, 2009, she was appointed as a member to the President’s Economic Recovery Advisory Board by President Barack Obama.