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How A Summer Jobs+ Opportunity Launched A Career

Summary: 
Earlier this year, President Obama announced the Summer Jobs + initiative, a call to action for businesses, non-profits, and government agencies to work together to provide pathways to employment for young Americans. David interned in the marketing department of Dunkin' Brands, a company that answered the President’s challenge, and shares his experience

 Ed. Note: Earlier this year, President Obama announced the Summer Jobs + initiative, a call to action for businesses, non-profits, and government agencies to work together to provide pathways to employment for low-income and disconnected youth for the summer of 2012. More than 150 companies and non-profits, plus cities and federal agencies committed to providing more than 300,000 opportunities for the summer of 2012. Commitments included more than 100,000 paid jobs, as well as hundreds of thousands of mentorships, internships and other training opportunities.

Dunkin’ Brands was among the companies that answered the President’s challenge, directly hiring people aged 16-24 for the summer season at more than 8,000 Dunkin’ Donuts and Baskin Robbins stores. The company also expanded their corporate summer intern program to include 28 additional paid internships in 2012. The Dunkin’ Brands internship program provides on-the-job development opportunities in multiple career-focused areas as well as professional career services, including resume writing workshops and interview skills analysis, to help interns further achieve future career goals. David, a senior student athlete at Assumption College in Worcester, Massachusetts, interned in Dunkin’ Brands marketing department. He shares his experience here:

During my time as a marketing intern, I was provided with an extensive overview of Dunkin’ Brands and the teams that work together to support the franchisees.  I worked on marketing initiatives that will generate revenue and customer growth for the franchisees. I was part of various advertising committees and had the opportunity to participate in several events with NFL teams, including the Patriots and Giants.

One highlight of my internship was a public relations event at a Dunkin’ Donuts in New Jersey where we introduced Eli Manning as our new advertising partner. Attending these events showed me how sponsoring a popular sports team and venue can impact a brand. I also learned how important the press is to the introduction of a sponsorship.

Overall, I believe this internship was the best possible way a college student could spend their summer. I experienced what it takes to succeed at a fast growing corporation in a friendly, hard working environment. This opportunity has given me the confidence to pursue a career in marketing.