Launching Our Bilingual Facebook Page to Continue Efforts to Connect with Hispanic Americans

Today, the White House launched a new bilingual Facebook page to highlight the Administration's efforts to ensure that the ladder of opportunity remains strong for Latinos and all Americans.

In the lead up to the State of the Union Address, the White House is continuing its commitment to connecting with the American public through social media interaction with senior Administration officials on important topics that are critical to our economic prosperity. We encourage the public to participate in the discussion by using the hashtag #SOTU. You can also follow along on the White House blog when White House officials take over the White House Instagram account to give you a behind-the-scenes view of preparations for the State of the Union. Tune in on Tuesday night at 9:00 p.m. ET to hear more about the President's vision for 2014, and you can watch the speech with live Spanish captioning here.

President Obama and his Administration are breaking new ground on connecting with the Latino community every day by creating meaningful engagement through many platforms:

  • The official Spanish-language website at and Hispanic sections at and immigration section at
  • Bilingual Twitter account @LaCasaBlanca and bilingual updates from Domestic Policy Council Cecilia Muñoz @Cecilia44 and Director of Hispanic Media Katherine Vargas @Vargas44
  • Bi-weekly Latino newsletter by the White House Office of Public Engagement on key events and policies of importance for the Latino community. To subscribe to the Latino newsletter, you can sign up here.
  • Weekly Spanish-language video message called “Mensaje de la Casa Blanca” (White House Video Message) echoing the themes from the President's Weekly Address featuring senior level Administration officials.

Our great nation was built on and continues to thrive on its diversity and opportunity. Latinos will account for 60 percent of our population growth in the coming decades, and in turn will be an increasingly larger share of the workforce. There is no doubt that the future of the United States is inextricably linked to the future of the Hispanic community. That's something President Obama understands, and why he has made it a priority that his Administration is not only reflected in America's great diversity, but that we're being open and responsive to the needs of all Americans.

Thank you for your interest and participation.

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