Over the past few months, we’ve been working to improve the White House’s social media presence to provide our Facebook fans and Twitter followers with timely, relevant and interesting updates about what’s happening at the White House and around the Administration.
We’ve recently conducted surveys of the White House’s Facebook fans and Twitter followers asking for their feedback on our online programs. Between the two surveys, we received thousands of responses and thought we’d share some of the results.
This wasn’t a scientific survey. The results reflect the opinions of those who took the time to respond to our posts and tweets and to complete the survey, and this kind of feedback is really helpful. We’ll be using this information to help improve and guide the efforts of our online program in the upcoming weeks and months.
Here are a few interesting things we’ve learned:
Most people are happy with the White House Facebook page and Twitter feed, but we received numerous useful suggestions.
Here’s a few ways we were told we could improve:
“Add a ‘Frequently Asked Questions’ area to answer most questions”
“Please provide more notice for live streaming events. They are great, but only if you get to see them.”
“I appreciate the idea behind tweeting quotes from speeches as they are given, but it might be better served on a Twitter account created just for that purpose. I receive White House tweets via SMS and multiple tweets, and repetition gets a little annoying.”
"It's been a while since a presidential advisor held twitter chat session or something where we could ask questions during a video chat session.”
And here are some things people liked:
“Thank you for entering Facebook and other social networks. It is "time" for the government to realize how much internet is used today. I am grateful for White House's public involvement in this fashion.”
“I really liked the virtual town hall on Facebook.”
“Love the informal, behind-the-scenes stuff. Nice to know there's a good man, woman and family leading our free nation.”
“Great job with this. Happy to see this Administration taking advantage of the unique aspects social media presence to interact with public and practice greater transparency.”