President Donald J. Trump
The White House
Fact Sheets

Fact Sheet: President Donald J. Trump Announces Actions to Provide Greater Transparency and Accuracy in Prescription Drug Advertisements

The White House

ADDRESSING MISLEADING PRESCRIPTION DRUG ADVERTISEMENTS: Today, President Donald J. Trump signed a Presidential Memorandum to protect Americans by ensuring direct-to-consumer prescription drug advertisements are providing consumers with full and accurate information.

  • The Memorandum directs the Secretary of Health and Human Services to ensure transparency and accuracy in direct-to-consumer prescription drug advertisements, including by increasing the amount of information regarding any risks associated with the use of prescription drugs.
  • The Memorandum directs the Commissioner of the Food and Drug Administration to take action to enforce legal requirements that advertisements for prescription drugs be truthful and not misleading. 

PROTECTING PATIENTS: President Trump is taking action to protect patients from the negative effects of direct-to-consumer prescription drug advertising.

  • Pharmaceutical companies spend more money on direct-to-consumer advertising than almost any other industry, spending over $10 billion in 2024.
  • Only one other nation allows prescription drug manufacturers to directly influence patients through direct-to-consumer advertising.
  • These ads can mislead the public about the full risks and benefits of a drug, encourage medicine over lifestyle changes, and inappropriately intervene in the relationship between a patient and physician.
  • Advertising, particularly through non-traditional channels such as social media influencer campaigns, has not been sufficiently monitored for compliance with law.

DELIVERING ON PROMISES TO PUT AMERICANS FIRST AND PROMOTE RADICAL TRANSPARENCY: President Trump is delivering on his promise to put Americans first and bring radical transparency to the American people.

  • President Trump has been relentless in his efforts to protect Americans from the negative consequences of actions taken by pharmaceutical manufacturers:
    • President Trump: “I’ve [never] been loyal to the special interests; I have been loyal to our patients and our people that need drugs — prescription drugs — and devoted myself completely to fighting for the American people.”
  • Earlier this year, President Trump signed an Executive Order to rapidly implement and enforce the Trump healthcare price transparency regulations originally implemented during his first term, which were slow walked back by the Biden administration.
  • Additionally, President Trump signed an Executive Order to bring the prices Americans pay for prescription drugs in line with those paid by other nations, demanding most-favored-nation pricing from drug manufacturers.